Artwork Requirements

Artwork Requirements

We understand that you just want some custom apparel and artwork may not be your speciality. So if the following information hurts your brain or is like reading a different language, give us a call or send through whatever artwork you have and we’ll be happy to help you out!

Please ensure the following:

For best print results we prefer to work from Vector artwork files (.ai .eps .pdf .svg) or high resolution raster/bitmap images (.jpg .jpeg .tif .png) – see below for more info.

All text needs to be converted to outlines/curves.

For photographic prints, best results are achieved when the resolution is no less than 70dpi at full size. Please ensure all images are embedded or supplied with artwork.

For all photographic or raster images where colour reproduction is crucial, please supply us with a hard copy print out. Without a hard copy reference, we will be governed by how our eyes and our printers interpret your file – which may not be in keeping with your expectations.

 

All artwork to be supplied in CMYK with any solid spot colours assigned Pantone numbers e.g. PMS 485c.

Please note that any RGB colours will be converted to CMYK and may result in an unwanted colour shift – it is for this reason that we ask for all files to be submitted as CMYK – See below for more info about the difference between CMYK and RGB.
See below for more info.
There are 2 colour spaces for file setup – CMYK (Cyan, Magenta, Yellow and Black) and RGB (Red, Blue and Green)
 
CMYK is the standard colour space when it comes to printing because nearly all printers utilise these as their base colours.
 
The colour gamut (reproducable colours) of CMYK is significantly smaller than the RGB gamut, meaning that CMYK is generally not as vivid as RGB. The CMYK gamut is by no means dull but the RGB gamut is just really wide.
 
So why do printers use CMYK inks? Well, that’s where it gets a bit complicated. But basically it is because CMYK colours are created by the addition of colour and RGB is the removal of colour – and it’s a whole lot simpler to add colour than to remove it!
For example:
100% Cyan, Magenta, Yellow and Black = Black
100% Red, Blue and Green = White
 
Some printers have additional colours (orange, blue, violet etc.) to help widen the producable colour gamut but unfortunately sill don’t compare to RGB.
The general rule of thumb when it comes to your artworks colour space is CMYK for PRINT and RGB for SCREEN

File Types... Vector vs Raster... and why we prefer Vector!

Vector

A vector image uses mathematical algorithms to create paths and curves. Sounds complicated, right? What this basically means is that the image is infinitely scalable without losing any sharpness or quality.

You can zoom super far in on the image without it getting blurry. 

Vector images are preferred throughout the graphic design world, because the file sizes are quite small and the details stay clear and sharp and can be easily modified or altered and can be infinitely scaled – anything from a business card to a billboard!

Examples of Vector files are .ai, .eps, .svg, and .pdf (if in vector format).

Raster/Bitmap

Raster images are made up of pixels. Like when you take a photo on your phone or a camera and you zoom in on the image, it becomes fuzzy – that is because the photo is made up of pixels.

Raster images are not really recommended for any sort of graphic design because you can not resize them without quality loss. The file size of a good quality Raster image will generally be quite large because of the amount of pixels making up the image. The more pixels, the higher quality the image will be.

If all you have is a Raster file, don’t worry…we may be able to Vectorize it!

Examples of Raster files are .jpg .jpeg .tif .png .bmp

Want the easiest way to tell if it's Vector or Raster?

Just keep zooming-in!
 
If there is no quality loss it’s Vector. If the edges start to get blurry, it’s Raster.